Peripera is the brand of makeup cosmetics imported from Korea (CLIO Cosmetics) which create the enjoyable art of coloring makeup. The products are well known in Korea and have good quality, reasonable price with feminine design (girlish image with lace design). The brand differentiates from others by designing the packaging with Peripera’s style and have strong brand image.

Keys to Success

  • No. 1 of Lip Tint
  • Counter-brand quality
  • Attractive Packaging : Art by pop artist ‘Mari Kim’
  • Long Lasting Products
  • Variety choices of makeup products 

Lip – Tint, Lipstick, Lip Gloss, Cushion Lips
Eye – Eye Colors, Eye Liners, Mascara, Eyebrow Liner & Mascara
Face – Cushion Blusher, Base Makeup, CC Cream, Cushion Pact, etc.

  • Price Range : ฿190-฿800

Geographics

  • The immediate geographic target is the city of Bangkok and the next is throughout Thailand

Demographics

  • Age ranges from 15-45 years old and well-responded to all income levels
  • Most of the customers are universities’ students and start working age, others are the persons who are interested in the art of makeup
  • Class B to C customer levels

Behavior Factors

  • Fashion Conscious
  • Tend to be out with friend once a week, typically more
  • Interested in social network
  • Are always aware of the different fashion trends
  • Subscribe to, or read several women’s magazines that are fashion oriented
  • Activities concerned